Optimising for external Search Engines

I have noticed that this Platformio Community whilst containing lots of very useful stuff about a range of embedded development, problem solutions and toolchains etc does not come up very well on searches etc

The on site search is much better but you have to know about the community and it’s relevance to all things embedded to arrive here in the first instance.

Startpage is my usual goto search engine so I can not readily speak for others, has anyone else noticed the same?

Is there something that can be done (without paying out unnecessarily) to push this community into the search results or maybe to score higher in terms of relevance in the search results from common search engines. I can’t help but feel that if this was down to content alone the Platformio Community should be on the first page of every search.

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